How to Make Your E-Commerce Photography Stand Out on Amazon
When selling products on Amazon, one of the most crucial elements to get right is product photography. In a marketplace as competitive as Amazon, having quality product images that stand out from the rest can make all the difference. This article will provide tips and tricks on how to make your product photography stand out on Amazon, helping your products catch the attention of potential buyers and increase your sales.
Understanding the Importance of Product Photography on Amazon
Why is product photography important on Amazon?
The impact of product photography on sales
How to measure the effectiveness of your product photography
Before delving into the tips for creating standout product photography, it's essential to understand why product photography is so important on Amazon. When potential buyers search for products, they are often presented with numerous options, making it challenging for your product to stand out. Product photography is often the first point of contact between a potential buyer and your product, thus making it crucial to make the right impression. Research has shown that high-quality product photography can have a significant impact on sales. According to Amazon, products with professional-quality images generate 3-4 times more clicks than those with amateur images. We recommend using a company that has a knack for creating unique and dynamic images such as Mainstream Multi-Media. It's also important to measure the effectiveness of your product photography and you can do so using Amazon's image metrics tool. This handy feature tracks click-through and conversion rates for your product images.
Tips to Make Your Product Photography Stand Out on Amazon
Use High-Quality Images
One of the most important things to get right when creating product photography for Amazon is image quality. Amazon recommends using images that are at least 1000 x 1000 pixels, as this allows customers to zoom in without losing the detail of your product. It is also essential to use high-resolution images to ensure that the image is not pixelated or blurry. After all, it is proven that clear and accurate product pictures lead to fewer returns.
Show the Product from Multiple Angles
Showing the product from multiple angles is crucial to providing potential buyers with a clear understanding of the product. According to Shopify, product pages with three or more images have a 91% higher chance of converting than those with only one image. Amazon also recommends using at least seven images per product listing. Be sure to include images that show the product from the front, back, and sides. This will allow buyers to get a 360-degree view of the product and make an informed purchasing decision.
Use Lifestyle Images
Lifestyle images are images that show the product in use or in context. These images can help potential buyers visualize the product in their own lives and can increase the emotional appeal of the product. Lifestyle images can also help differentiate your product from similar competitors that only have standard product images.
Consider Using Infographics
Infographics are visual representations of information or data. They can be used to highlight features or benefits of your product and can be an effective way to communicate complex information in a simple, easy-to-understand way. Infographics can also help your product stand out from the competition.
Use Consistent Branding
Using consistent branding across your product photography can help build brand recognition and make your product more memorable. Additionally, it helps to elevate the perceived value of your brand making your product the clear choice against competitors. This can be achieved by using consistent fonts, colors, and visual elements across all product images.
Conclusion
In conclusion, creating standout product photography on Amazon is crucial to increasing your sales and standing out in a competitive marketplace. By using high-quality images, showing the product from multiple angles, using lifestyle images, considering infographics, using consistent branding, and optimizing for mobile, you can create product images that catch the attention of potential buyers and help increase your sales. Remember, product photography is often the first point of contact between a potential buyer and your product, and it's crucial to make the right impression. By following these tips, you can ensure that your product images stand out on Amazon and help you achieve success as a seller.
FAQs
Can I use my smartphone to take product photos for Amazon? Yes, you can use your smartphone to take product photos for Amazon. Just make sure that the images are high quality and meet Amazon's guidelines.
How many images should I include for each product on Amazon? Amazon allows up to 9 images per product. You should include as many images as possible to provide potential buyers with a clear understanding of the product.
Should I hire a professional photographer for my product photography on Amazon? It's not necessary to hire a professional photographer for your product photography on Amazon. However, it is clearly the best option if you want to maximize sales. We recommend using a reputable company like Mainstream Multi-Media which specialize in creating unique and dynamic images for companies in stores and online.
Can I use stock photos for my product photography on Amazon? No, you should not use stock photos for your product photography on Amazon. All images must accurately represent the product being sold.